102. Series 4 | Episode 2. Demand-Gen Strategies to Drive B2B Startup Success, with Kartik Krishnan, B2B GTM Leader
Description
In this episode of the Market Mentors podcast, Matt Dodgson is joined by Kartik Krishnan, a demand-generation expert with experience at Google, Onfido, CapDesk, Beamery, and Founders Factory.
Kartik shares his insights on how early-stage B2B tech startups can effectively balance demand creation and demand capture, overcome marketing challenges with limited resources, and build scalable go-to-market strategies.
He also dives into product-market-price fit, the role of AI in modern marketing, and how founders can structure their teams for long-term success.
They discuss:
- Let’s Get Some Demand-Gen Terms Out of the Way
- Why Do Early-Stage B2B Tech Startups Struggle With Demand Generation?
- Focus on Finding the Right Audience or Inbound as Well?
- What Channels Would You Recommend?
- What About Qualifying Leads?
- Product-Market-Price-Fit – Why Is This Important?
- Budgeting for Experimentation
- What Type of Marketer Should a Startup Hire First?
- What Will Change for B2B Marketers in the Next 12–18 Months?
And so much more..
Market Mentors is brought to you by Matt Dodgson, Co-Founder of Market Recruitment. Market Recruitment is a recruitment agency that connects B2B Tech & SaaS businesses with world class marketers to help them grow.
If you'd like to be a future guest on the Market Mentors podcast, you can apply here.
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